Alliance Conference Live

The first 4 of these items came from Richard Leider’s phenomenal keynote presentation; the last one came from Caitlin Williams’ session on working with “third-quarter” clients:

1. A million people a day worldwide turn 65.
2. Every 8 seconds, someone turns 50.
3. Retirement has tanked as Baby Boomers refuse to grow old and quit working.
4. 70 percent of aging is optional; the rest is genetic.
5. A great beginning to assisting Boomers with career management is to listen as they tell their stories.

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If you’d like to see a slide show about the story of Johnny the Bagger that Don Huse referenced in his presentation Friday, here’s a link: http://www.stservicemovie.com/.

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A fun little perk (and in some cases, more than little) of the conference is the door prizes that attendees can win. Drawings continued during breaks Friday. Here are winners, prizes, and donors:

Roberta Gamza: Book: Job Search Guide for Latinos, authored and donated by Murray Mann. • Meg Guiseppi: CD, Fuzzy Logic, “Always,” donated by Liz Sumner • Bob Bronstein: Book set: Your 3rd Quarter of Life Guide, authored and donated by Caitlin Williams • Ronald Spotts: Package of books and a CD donated by Richard Campagna • Jody Jahner: Book: Talent Force, by Rueff & Stringer, donated by Kennedy Information • Steve Gallison: Book: Networking for Job Search & Career Success, donated by JIST Publishing • Marshall Brown: Book: Talent Force, by Rueff & Stringer, donated by Kennedy Information • Murray Mann: Book: Talent Force, by Rueff & Stringer, donated by Kennedy Information • Vivian Van Lier: Quint Careers Goodie Bundle with mug, shirt, pen, pencil, stapler, water bottle, and the book, A Foot in the Door, donated by Kathy Hansen • Janet Pelto: $99.95 gift certificate for a Plan C Proactive Package, donated by Resume Spider • Donna Beestman: Book: Talent Force, by Rueff & Stringer, donated by Kennedy Information • Stephanie Meehan: Book: The Directory of Executive Recruiters 2007-08, donated by Kennedy Information • Mary Hayward: Quint Careers Goodie Bundle with mug, shirt, pen, pencil, stapler, water bottle, and the book, A Foot in the Door, donated by Kathy Hansen • Elizabeth Axnix: Gift certificate for Kick-Butt Sales Training tuition, donated by Kick-Butt Sales Training • Martha Krohn Berowski: Book: The Directory of Executive Recruiters 2007-08, donated by Kennedy Information • Kate Duttro: Quint Careers Goodie Bundle • Leslie Landry: $99.95 gift certificate for a Plan C Proactive Package, donated by Resume Spider.

Congrats also to Georgia Adamson, who won 1 year of free membership in the Greater Minnesota Coaches Association.

If you’re a winner and haven’t picked up your prize, visit the registration table during conference hours.

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One of the recurring themes at this year’s CMA conference is the potential of social marketing to transform your business.  LinkedIn, Facebook, and other social marketing sites are drawing the attention of conference attendees.

But what the heck is social marketing? Is it real or just a fad? And can it benefit me even if I’m not a big wig with a big budget?

Well, we have an exclusive audio interview with Conference exhibitor Jason Alba, the author of “I’m on Facebook . . . Now What?”  Jason helps make plain sense of what can be confusing for a newbie and shows us how we can leverage the powerful potential of social marketing. 

You can download a higher quality version of the interview by clicking the link at the right.

 

 Jason Alba social marketing: Play Now | Play in Popup | Download

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