Posted under Branding on December 8th, 2007
What some people love to do in work and life appears to be about process – not endpoint. Their goal isn’t to bring technology to the developing world, make air travel sexy or bring creativity to homemaking. In fact, what this subset loves to do can be done in any context or any domain. They want to shape and/or facilitate how things get done: that is, they love the process.
For one person, what brings deep satisfaction might be to take a large, complex problem, break it down into its constituent parts, and translate to others what the problem consists of and how it can be solved. Or, another person loves to help stakeholders “get to Yes” whatever the industry or environment.
Such folks sometimes worry that there is something lacking, ill-defined or inferior about being process-centric. How can that be? Brand is about authenticity – so if someone is authentically jazzed about the journey, not the territory, his/her brand passion can be fully as powerful, differentiating, and valuable as the field-specific brand.
Jimmy Carter is someone who may well be remembered more for his gentle preaching peacemaking in the multiple worlds he inhabits than for specific leadership achievements. Process people may be known by their networks as consummate presenters, deft facilitators, peacemakers, or genius investigators. They are the go-to people for their desired process, whether it is in the lab or in the boardroom or in the family circle. Celebrate them!
Posted by Jean Cummings
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