Posted under Branding, Resumes on April 8th, 2008
When you differentiate your value over and above other candidates competing for the same jobs, you greatly increase your chances to attract the attention you deserve. Along with precise, tight writing and formatting, develop and incorporate your leadership brand and value proposition in your executive resume.
Begin building your executive career brand and value proposition.
Answer the following questions to evaluate your unique market value and begin pinpointing your brand attributes:
Personal/Career Branding
~ Where do your greatest talents lie and how have you used them in your role as a visionary leader?
~ What are the attributes and characteristics of the best in your field? Do you possess all of them?
~ What do you most want prospective employers to know about you?
~ What makes you better than anyone else doing the same work?
~ What jazzes you the most about your work? What things would you relish doing, even if you weren’t paid for them?
ROI & Value Proposition
~ In what critical areas did you add value? What actions did you take to accomplish this? How did the company benefit?
~ What are the top things you did for past companies that wouldn’t have happened if you weren’t there?
~ For what information and expertise did the people you work with consistently rely on you?
~ How well did you embrace the company’s brand and vision?
Use these questions as a starting point, then dig deeper and come up with a full, vivid profile of the best you have to offer your next employer. This kind of information in your executive resume provides evidence of your value, positions you above others vying for the same job, and compels the reader to feel she already knows you. Supply hiring decision makers with the critical information they are looking for and improve your shot at landing the job you deserve.
Next time: Part 3 – Anatomy of a Branded Executive Resume
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