Posted under Career Management, Online Identity on October 23rd, 2007
Although I believe in acta non verba, there has certainly been lots of talk at the 2007 meeting of public relations practitioners, held from October 20-23, 2007 in Philadelphia. Celebrity Keynotes have included Mia Farrow, Tim Russert, Donna Brazile, and native son, Brian Tierney.
My brother-in-law, Peter Brinch, has been bunking with us while attending this year’s PRSA International Conference. Peter, who is also published as Soren Brinch, is a business communications “utility infielder,” who also reviews books about and specializes in organizational crisis management.
During our limited time together over the last few days, we Boomers have been discussing the merits of the new social media, including podcasts, blogs, and social networking tools, including Facebook and LinkedIn.com. My question to the readers and bloggers of the Career Management Alliance is:
Are we well ahead of the curve…are we trendsetters, smart followers, or are we late bloomers…as we use these tools to grow our businesses, and to raise the online profile of our clients?
For some interesting reading related to blogging and marketing for small businesses, check-out some of the gurus of the Public Relations field:
- Paul Gillen is a specialist in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. His new book is: The New Influencers (2007)
- Eric Schwartzman established his Los Angeles-based firm in 1999 to offer technology, media and entertainment clients a full range of public relations services with an emphasis on integrating the Web into every aspect of media, community, analyst and industry relations. Schwartzman is a known advocate and early adopter of leading-edge technology, such as blogs and podcasts. He is offering a New Media PR Boot Camp on November 6 & 7, 2007, to be held at New York University. (PR Boot Camps are scheduled in locations throughout the country through the end of the year.)
Peter and I challenged one another, going ’round and ’round about self-marketing and personal branding! We agreed that technology will drive even more radical changes in communication in the years to come. To paraphrase Dr. Seuss, we can only imagine “…the Places We Could Go”
Posted by Karen P. Katz
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